The talks for collaboration between the leading Greek frozen yogurt manufacturer Chillbox S.A. and Health & Passion AB have concluded and pave the way for the company’s dynamic expansion in the Swedish market.

The agreement provisions the opening of 25 stores in the largest cities in Sweden; a market of about 10 million residents with high take-up rates in products of high quality and rich nutritional value which respond to the requirements of a contemporary and healthy lifestyle. It must be noted that the first Chillbox store in Sweden is already open and serving.

The “Be spoken franchisor” award for the most renowned and successful franchisor in the field was presented to Chillbox S.A. The 2013 Franchise Award was hosted for the fifth time under the auspices of the Athens Chamber of Commerce and Industry, the National Confederation of Hellenic Commerce and the Franchise Association of Greece.

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